British red meat exporters take advantage of Japanese opportunities
date:Mar 12, 2019
e want to ensure its not just the Welsh rugby team leaving an indelible mark in the Far East in 2019.

Growing appetite for British lamb

Lamb is enjoying a renaissance in Japan with consumption growing steadily over the past three years. In major cities, restaurants have recently opened specialising in the distinctive Jingisukan grilled lamb or mutton dish.

Hopes are high that there could be opportunities for Welsh Beef in the market too, with Japanese consumers placing a premium on some cuts
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