New Bell Flavors solution allows for 30 percent sugar reduction
date:Feb 28, 2019
in popularity, Hoffmann comments.

Growing market relevance of sugar reduction
According to Bell, almost 90 percent of global consumers pay attention to sugar, sweeteners or related claims when choosing food and drinks. Growing aspirations for healthy food varieties and increasing concerns on sugar intake are driving the food and beverage industry to respond with the reformulation of products or new developments based on less or low sugar.

In the UK, the reduction of sugar in beverages remain
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