Danone launches ‘new category’ of yogurt for Spanish market
date:May 17, 2012
roduct of two years of research and development and an investment of around 10m.


The confirmation comes just weeks after the France-based company voiced concerns over Q1 European market results results it attributed to deteriorated conditions in southern countries.


New category


The firm hopes that its new category will offer consumers a fresh and different experience of yogurt consumption.


This product represents a new category of yogurt consumption. [Before purchase] you put it in the
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