The growth of middle and high-end beer is rapidly becoming a new focus of competition
date:Feb 27, 2019
A few days ago, foreign beer giant Heineken Group announced that in 2018 the company's revenue increased by 6.1%, increased 2% per 100 liters, and the overall sales of beer increased by 4.2%. In 2018, the net profit of the domestic brewery Lanzhou Yellow River fell 516.05% compared with the previous year, and its revenue decreased by 14.68% compared with the previous year. Analysts say that China's beer market continues to shrink and rise in price, and industry differentiation is still intensify
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