New sweet potato developed as natural red colourant
date:Feb 27, 2019
ectionary to milkshakes. But until now it has been nearly impossible to make a fire-engine red colour with no risk of off-taste without using carmine, said Mr Rasmussen.

And as consumers move towards vegetarian and vegan food choices, the need for a carmine alternative has become more pressing.

Our new FruitMax red juice concentrates are 100% plant based and provide a new solution to our customers looking to respond to this consumer trend.

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