date:Sep 05, 2012
n low per capita beer consumption rates.
We reckon that, across Africa, per capita consumption is around eight litres per year. Nigeria is ahead of that, but there is a big gap between the rest of Africa including Nigeria and South Africa at around the 65 liter mark,he explained.
Growing thirst for beer
While SAB was pursuing a long-term premiumization strategy across Africa, Farnsworth said the initial strategy atthe Onitsha site was to brew brands already present in Nigeria, before introd