date:Sep 05, 2012
p revenues.
Dominant market position
But Africa is a lucrative proposition for SAB Miller, since the region contributes 12% of group EBITA. This compares favorably with Europe, which contributes a lower earnings to sales ratio: 14% EBITA on sales of 17%.
Asked why this was the case, Richard Farnsworth, SAB Miller business media relations manager, told BeverageDaily.com:Europe is an extremely competitive market, and we saw significant competitive pressures there last year from our main competi