date:May 17, 2012
erent things.
Market research and analysis on a per country level would also be consolidated and aligned for significant cost savings, the spokesman said, instead of our market research departments in Denmark ordering one type of research in Denmark and Scandinavia, and our Swedish team doing the same, as well as a UK and German team.
Quizzed as to why it was so important for Arla to trim costs given that net profit has grown steadily since 2008 (DKK 556m) to DKK 1,268m in 2010 and DKK1,311m