Chr Hansen introduces sweet potato as alternative to carmines and reds
date:Feb 25, 2019
en Natural Colors.

We call it the Hansen sweet potato. Over 10 years ago, we discovered a promising pigment in a root vegetables tuber, but the plants pigment content was on the low side, he added.

We took this plant and embarked on a process of selective breeding using traditional, non-GMO (genetically-modified organism) methods. The result is a plant-based, brilliant red that gives our customers a natural alternative to carmine and synthetic colours, said Rasmussen.

It all starts with the
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