date:Feb 22, 2019
ion packaging encourages consumers to share their dare on Instagram, Facebook or Twitter, using the dedicated hashtag #BabybelDares, with Mini Babybel donating a further 1 to Comic Relief for each dare shared on social media, with the donation amount capped at a number agreed between Babybel and Comic Relief.
Accompanied by supporting marketing activity, including fun-filled influencer collaborations with famous faces such as Spencer Matthews and Vogue Williams, the charity partnership cements