date:Feb 20, 2019
en 2012 and 2017, compared with a 6.6 percent CAGR for the soft drinks category as a whole. However, as plant-based waters are one of the smallest subcategories, accounting for 2 percent share of global soft drinks NPD, with around 2.8 percent of the total, this is up dramatically from 1.1 percent in 2012.
Free from claims are also popular within this space, with allergy and gluten-free taking second and third places, and non-GMO seeing good growth from a smaller base.
In October 2018, SZENT