date:Feb 16, 2019
PepsiCo Inc forecast a surprise drop in full-year profit on Friday, as the snack and beverage company spent heavily on marketing and developing new products in a bid to claw back market share from Coca-Cola Co Inc.
The company has boosted advertising for its colas - Pepsi, Diet Pepsi and Mountain Dew - and is also investing heavily in its snacks business to offer products with new flavors, healthier preparation methods and attractive packaging.
The investments in advertising and innovation is