date:Feb 15, 2019
s in sugar claims such as sugar-free, low-sugar and no added sugar have occurred over the last ten years. Product launches with a sugar claim over this same time frame have been outpacing the general launch numbers, with a CAGR of 8.4 percent.
The same data show that products with both a sugar claim and those containing a hydrocolloid have been growing at 10.2 percent during this period. In fact, from 2013 to 2017, low-sugar was the fastest growing claim in the soft drinks category, with an av