date:Feb 15, 2019
Beets are in season in North America, with a good supply of product available at the moment. Producers say that the winter months also tend to see a spike in demand for the red colored root vegetable, as consumers look for healthier meal options.
In 2019, the demand in the market for more healthy and functional foods is increasing as consumers are becoming more educated and health-conscious, said George Shropshire, General Manager of Love Beets USA. Historically, demand increases in the beginn