Varun Beverages to acquire franchise rights for PepsiCo from SMV Group
date:Feb 13, 2019
said, We are happy to announce our intent to acquire the franchise rights in parts of the states of Karnataka, Maharashtra and Madhya Pradesh. This is a part of our strategy to consolidate our presence in contiguous territories and garner market share. These are highly under-penetrated markets which offer long-term, sustainable growth opportunities. Further, the manufacturing facilities are strategically located close to target markets, which will reduce the time to market, and enable optimisati
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