date:Feb 13, 2019
itions, the company will be a franchisee of PepsiCo products across 22 states and 2 Union Territories (UTs) of India.
These are highly under-penetrated regions and provide a huge opportunity to increase volumes and gain market share. The proposed acquisition is in line with the companys strategy to expand into contiguous territories to garner better operating leverage and asset utilisation through economies of scale.
Commenting on the development, Ravi Jaipuria, chairman, Varun Beverages Ltd,