date:Feb 12, 2019
. The market researcher also finds that 28 percent of US, UK and Chinese consumers have experienced a shift in their tastes towards more exotic or adventurous flavors in snacks. This market dynamic has contributed to a 35 percent growth in the use of a discovery claim in 2017 from 2016. These types of products feature claims that include the use of words such as discover, explore, uncover, unveil and unravel.
Sensory explorers are uncovering more exotic food options. As our favorite chefs trave