date:Feb 12, 2019
he taste.
We wanted to bring back positive memories of carefree summer days, Carpenter explains. Thats why we leaned into the orange-vanilla flavor combination which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.
The research additionally showed that more than half of the people who sampled the new flavors said they would buy it in addition to not instead of Coca-Cola or Coca-Cola Zero Sugar.
Our brief for the campaign was to have fun with