date:Feb 12, 2019
market.
Coca-Colas North America innovation team considered three other flavors raspberry, lemon and ginger. Consumer research nonetheless showed that the combination of orange and vanilla emerged as the clear favorite in focus groups. The team managed to roll out the new flavor, from concept to launch, within only a year.
Last summer, Coke Orange No Sugar was launched in Australia and Coke Orange Vanilla was available in Canada. According to Coca-Cola, consumers in these markets preferred t