date:Feb 12, 2019
n really strong in recent years even with very limited marketing support, notes Carpenter.
Nonetheless, the company found that only 12 percent of Coca-Cola drinkers were choosing flavored options of the beverage.
This showed us that our fans want choice but are getting it outside the Coke Trademark, Carpenter continues. We knew we had an opportunity to give fans the variety they crave without sacrificing the Coca-Cola taste they love.
Innova Market Insights has tipped The Adventurous Consum