date:Feb 12, 2019
After the successful relaunch of Coca-Cola Zero Sugar in 2017 and the 2016 launch of the One Brand strategy which combined all Coca-Cola variants under a common visual identity and creative campaign the company sought to find new ways to extend its flavors portfolio.
What we realized is that we had a diamond in the rough when we looked at our flavors portfolio, Kate Carpenter, Brand Director at Coca-Cola says. The growth of Cherry Coke and Vanilla Coke and their zero-calorie variants has bee