date:Feb 12, 2019
advertising. Such campaigns, she explained, capitalise on the appeal of social media influencers through photographs featuring the influencers smoking in cool venues while wearing trendy clothing, accompanied by catchy hashtags.
Influencers are given strict instructions on which cigarettes to feature, how to take natural photographs which do not resemble advertisements, when they should post these images for optimal audience engagement, as well as the hashtags that they must use, she said. In