The Packaging Predicament in the Snack and Bakery Industry
date:Feb 11, 2019
mmediate response is to reduce the amount of packaging.

To that end, a majority of consumers (71 percent) think that many products are over-packaged and three in 10 will look for something else to buy when they see something they perceive as having too much packaging. Furthermore, 30 percent consider minimal packaging as very important to their purchase decisions, a sentiment which shows 14 percent growth from 20082018. But such efforts need to balance against consumers never-ending desire for
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