date:Feb 11, 2019
are not concerned at all about sustainability issues (Unconcerneds28 percent of the general population). The list below shows the distinctions in opinions about the wastefulness of our current society, with LOHAS consumers clearly expressing overwhelming concern.
Percent of consumers indicating they agree completely that I think we live in a wasteful society:
LOHAS: 89 percent
Naturalites: 73 percent
Conventionals: 66 percent
General population: 61 percent
Unconcerneds: 48 percent
Drifters: 33