Snack Sales Rise Across the Board Leading up to Super Bowl
date:Jan 31, 2019
nacks Americans purchased during the week leading up to Super Bowl Sunday: in 2017, shoppers bought over $370 million worth of savory snacks. In 2018, Americans topped that number, buying over $387 million worth of snacks, representing a 4.6 percent increase from the previous year.

The categories with the highest growth surges due to Super Bowl party shopping in 2018:

Chips and dip are often the centerpiece of any football party spread. The dips category annually benefits the most from the Big
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