date:Jan 30, 2019
the entire marketing period. With regards to asparagus, it is crucial to start in February already and to end in June (in some countries). This goal could be achieved only through investments in methods and varieties suitable for the territory.
According to the COPA marketing manager, the Italian system is very outdated both in terms of organisation and supply concentration. Too many companies market individually, thus weakening the entire national supply chain. The good name loses its meaning