date:Jan 29, 2019
rishnakumar, president, Coca-Cola India and South-West Asia, said, At Coca-Cola India, we are actively focussing on our strategy to offer consumers a wide variety of choices as per their preferences.
In line with this, we follow a hyper-local strategy and introduce localised beverages that suit the consumer preferences specific to a region. The launch of Minute Maid Colour is a step in the companys transformational journey towards becoming a total beverage company with local roots, he added.
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