date:Jan 29, 2019
Coca-Cola has added Colour, a juice-based sparkling beverage made with real black grape juice from India, to its Minute Maid portfolio in Tamil Nadu. It will appeal to the palates of consumers across the southern state, who have a liking for grape-flavoured beverages.
The new beverage is in line with the cola majors focus on developing products in India for the local market that are more suited to the palates of a particular region, especially in terms of flavours.
Speaking at the launch, T K