AH loses market share, discounters keep growing
date:Jan 28, 2019
After years of growth, the supermarket chain, Albert Heijn lost 0,6 percent of the Dutch market share in 2018. The discount chain stores absorbed this share of the market.

Lidl's share increased the most, with 0,4%. Aldi gained 0,1 percent. Jumbo and Coop's market share also grew. This was thanks to the takeover of the Emt stores. These figures were released by the research agency, Nielsen.

Every year, Albert Heijn has managed to increase its market share. However, in 2018, this dropped to bel
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