date:Jan 28, 2019
Maple Leaf Foods alternative protein brand Lightlife Foods is launching its Impossible Burger rival with the launch of a plant-based burger offering the sensory experience of beef.
The meaty analogue is created from pea-protein and its thus free of gluten, soy and artificial flavours. The launch comes as the Lightlife brand celebrates its 40th year in business.
Product development took a culinary approach mixing familiar ingredients including pea protein, virgin coconut oil and beetroot powder