date:Jan 25, 2019
first-tier consumers, especially those who are not fortunate enough to live with their parents and have to pay high rents, food and beverages, and expensive lifestyle temptations with their own salaries, Tanner said.
Another surprise was that consumers have a value awareness that leads them to, sometimes, prefer brands or products of Chinese origin. Even so, attitudes towards local brands differ between first and lower tier cities. Data at the city level shows that first-level consumers are sti