date:Jan 25, 2019
price-sensitive, while consumers in lower-tier cities are updating their purchase options and switching to premium brands.
This change, concluded the managing director of the Shanghai-based marketing agency, China Skinny, Mark Tanner, is due to the fact that first-tier cities are farther in the curve of consumer maturity, since a Premium product is not a novelty, but it is an aspirational product for consumers in lower-tier cities.
The high cost of living also influences the behavior of many