date:Jan 25, 2019
chase decision. However, there were notable differences among consumers residing in first and second tier cities in China.
Traditionally, the top tier cities in China are recognized as the most economically developed regions. Compared to smaller cities, residents of top-tier cities are exposed to the latest trends and more foreign brands: they are rich and sophisticated buyers. However, the report points to an inverse trend: consumers in first-tier cities tend to be rational buyers and are more