DSM unveils new branding for gellan and xanthan gum ingredients as plant-based trend gathers pace
date:Jan 24, 2019
s and brochures. Packaging and signage at DSMs two biogum facilities, DSM Zhongken and DSM Rainbow, will be changed so that each facility will use the same branding.

The company is hopeful that this new branding will help prevent the counterfeiting and sale of products using the name DSM Rainbow outside of DSMs authority.

Notwithstanding the differences in consumer demand by segment and by region, applications that provide consumers with protein, nutritional fortification, convenience as well
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