date:Jan 23, 2019
t everybody loves a bargain and shoppers involved in the research told us that they made use of promotional offers to help manage the household budget.
They also said they enjoyed the buzz of a bargain. But with more than a third of foods on offer being unhealthy its not surprising that last year Kantar data showed that the average household with children spend more on treat foods (19% spend) than on fruit (10%) and vegetables (7%).
The research also showed that shoppers wanted to see fewer pr