date:Jan 23, 2019
ts on special offer, comprised interviews with retailers and shoppers, accompanied shopping trips and a consumer survey.
It revealed that price reductions (59%) and multi-buys (24%) are the most frequent type of price promotion. In addition, it showed that 85% of promotional offers were located in standard shopping aisles alongside regularly priced products, as opposed to end-of-aisle or special promotional stands.
Dr Marian OReilly, Chief Specialist in Nutrition at safefood, said: We know tha