date:Jan 22, 2019
which was also a record low for 14 consecutive years. From the market share, Asahi 37.4%, Kirin 34.4%, Suntory 16.0%, Sapporo 11.4%, Olian 0.9%.
In terms of shipments volume, beer decreased by 5.2% and sparkling wine by 8.8%. Among of them, the drop in beer shipments was the largest after the 6.7% annual drop in Lehman Brothers'financial tsunami in 2009. The proportion of beer in total beer drinks dropped below 50% to 49.2%. In addition, Japanese young people do not like to drink beer nowadays