A bitter sweet symphony? Consumers who prefer milk chocolate rapidly reject bitter flavours
date:Sep 04, 2012
en tried a series of chocolate samples that were presented in pairs.

In each pair, one sample contained the bitter-tasting substance sucrose octaacetate (SOA) while the other did not. Each successive pair contained increasing amounts of SOA, the team revealed.

Harwood reported that the milk chocolate group quickly rejected the samples with SOA, while the dark chocolate group continued to like the candy with a rejection threshold more than 2.5 times that of those who preferred milk chocolate.

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