A bitter sweet symphony? Consumers who prefer milk chocolate rapidly reject bitter flavours
date:Sep 04, 2012
rable attribute.

There may be a disconnect between preferences and the ability to detect tastes, like bitterness,she explained.In other words, using detection threshold tests may not predict consumer acceptability.

Cost saving

Harwood said the use of rejection threshold tests could lead to cost-savings for the food industry.

Rather than disposing products that are thought to be undesirable and wasting costly materials, researchers could use rejection thresholds to find out whether consumers
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