A bitter sweet symphony? Consumers who prefer milk chocolate rapidly reject bitter flavours
date:Sep 04, 2012
The study published in theJournal of Food Science reveals that consumers with a preference for dark chocolate can handle a wider range of bitter tasting foods, when compared to those who have a preference for milk chocolate.

Led by Meriel Harwood of Penn State University, USA, the researchers assessed the taste preferences of 85 consumers who had self-declared preferences for either milk or dark chocolate. The team found that consumers with a preference for milk chocolate quickly detected and
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