date:Jan 18, 2019
and pineapple aren't as common as dried apples and bananas. The fruits are sourced from Mexico, which isn't far from Rhythm's Austin headquarters. That means lower shipping costs, which is important as transportation budgets skyrocket for food manufacturers.
Although the company's strategy seems to make sense in light of these realities, Rhythm will have plenty of competitors in the fruit snack category including those being snapped up by large firms. Last year, PepsiCo acquired San Francisco