date:Jan 15, 2019
rted in new product launches carrying a fiber claim.
While dairy is still by far the largest category for digestive health claims, growth is very modest globally, with just 0.3 percent growth reported in terms of CAGR from 2012 to 2017. The fastest growing area is baby toddlers nutrition at 19 percent, while soft drinks has been heavily driven by the rise of products such as kombucha. Sports nutrition is also strongly on the rise as the benefits of probiotics and performance begin to trend and