Banned substance testing programs provide extended value to the sports nutrition market
date:Jan 15, 2019
thletes, especially in the United States, are aware of banned substance certification and understand the basics of what they offer.

Awareness is higher among certain customers, especially those engaged in sports at the collegiate and professional level, said Guru Ramanathan, chief innovation officer and senior vice president of GNC. These customers tend to seek out products that have been certified.

Doug Kalman, Ph.D., senior vice president of scientific affairs for Nutrasource and nutritional
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