date:Jan 15, 2019
orts supplement market, Smiths experience has found the value of banned substance certification depends on the product and type of brand. Focus and clientele matter here.
If the products are predominantly sports supplements, notoriously adulterated and used by athletes most often, then certifications are valuable to the brand owner and the end consumer, he explained. If its an organic brand, lets say, then its less about banned substances and more about adulterants, chemicals and specific niche