date:Jan 14, 2019
We eat and drink with our eyes, with color often the first attribute to influence expectation of flavor and even mouthfeel. Consumers may perceive clear yellow to be refreshingly lemon while milky brown is perceived as creamy chocolate.
Shade of color impacts perception. A bright red strawberry yogurt drink suggests it is sweet, maybe like strawberry-flavored candy, while one would expect a muted red color to have a more farm-fresh profile. A deep purple-like blue may represent blueberry wherea