date:Jan 14, 2019
share of food launches which were classified as vegan fell from 15% in 2017 to 13% in 2018.
Overall, one in ten food products launched in Europe in 2018 had a vegan/no animal ingredients claim, doubling from 5% in 2015.
The rise of flexitarianism in the UK
34% British meat eaters reduced their meat consumption in the six months to July 2018 following a flexitarian approach, up from 28% who had done so in 2017.
Digesting the facts, 31% of British consumers say recent news articles make a conv