date:Jan 11, 2019
he rise of hibiscus, according to Jeff Schmoyer, VP of Global Consumer Insights at Firmenich. He believes consumer desire for reduced sugar is also a factor.
A correlation we are making to explain the rise in hibiscus is between consumer awareness of sugar content in particular in their beverages and their desire to replace sweetness with other flavours that help deliver sensorial impact and provide interesting and novel taste experiences, he said.
Flavoured water has become mainstream, with