date:Jan 11, 2019
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The worldwide use of hibiscus in food and beverage new product launches has increased nearly 300% compared to 2012, according to Firmenich insights based on data from Mintel.
Top categories for launches include yogurt, beer, tea, and chocolates, with most occurring in the US, Brazil, Mexico, and Denmark, and showing faster growth in European countries like Spain and Italy.
More than just an Instagram darling
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