date:Jan 11, 2019
The growing demand for florals in food and drink and their inherent Instagrammable aesthetics has seen perfume and taste business Firmenich crowned hibiscus as its Flavour of the Year for 2019.
Hibiscus is a beautiful and tasty choice for 2019; its natural, floral, and slightly tangy, and we know our customers will be delighted by this selection, said Emmanuel Butstraen, President of Flavours at Firmenich.
This marks the seventh edition of our Flavour of the Year tradition, eagerly awaited by