date:Jan 10, 2019
to TV ads for high-sugar cereals aired in the programs they watched were more likely to subsequently eat the cereals they had seen advertised, explains Emond. Our models accounted for several children, parent and household characteristics, and whether the child ate each cereal before the study started. We were able to isolate the effect of cereal advertisement exposure on the intake of cereals, independent of all of those other factors.
The study is the first naturalistic study to show a direc